Tag: marketing
The Dark Side of Marketing
JMM Special Issue: The Dark Side of Marketing. Guest Editors: Kate Daunt & Dominique Greer.
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Research Frontiers in Psychology: Implications for Marketing Theory and Consumer Research
JMM Special Issue on Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research, edited by Victoria Wells & Drew Martin
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Marketing higher education: utilising student-generated social media data
Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.
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The Question of ‘Alternatives’ within Food and Drink Markets and Marketing
JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang
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Design, Consumption, and Marketing
The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen
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Contemporary Issues in Museums and Heritage Marketing Management
The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.
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Key Issues in Marketing Management Book Series
The Key Issues in Marketing Management book series, published by Routledge, contains a wide range of the JMM’s special issues
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Advancing the Frontiers of Research in Marketing
JMM invites authors to submit content and proposals that advance the frontiers of research in marketing: special section proposals, research notes, multimedia submissions and commentaries welcomed.
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Editor’s Choice Articles: Digital Consumption, Place Marketing
Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. Articles will be free to read and download online until the end of November 2016.
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Editor’s Choice Articles: Dark Side of Marketing, Family Consumption
Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Dark Side of Marketing and Family Consumption.
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Do negative emotions last and what are the marketing implications?
Many social marketing campaigns use negative emotions to alter consumer behaviour. Paolo Antonetti and Paul Baines discuss their research with Lorna Walker which argues we do not really know whether or not emotional appeals are effective because there is no systematic evidence looking at how they work over time.
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Sustainable consumption: activism, innovation and brands
The 2015 JMM Special Issue on Sustainable Consumption: Activism, Innovation and Brands. Guest Edited by Pierre McDonagh & Diane M. Martin.
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