Understanding how and why people change

Sharyn Rundle-Thiele and Patricia David discuss their research with Willmott, Pang, Eagle and Hay, investigating how new methods and more robust research designs that track individual people over time help us to learn why some people change behaviour and why others don’t.

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Plural Religious Identities

Rodner and Preece conceptualise four types of religious transits to understand how consumers can move between seemingly competing – and theologically incompatible – faiths.

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Creative experiences of sharing used children’s clothing

Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.

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Servant, friend, or master?

Schweitzer, Belk, Jordan & Ortner discuss their research into consumer relationships with voice controlled smart assistants (VCSAs).

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The appeal of spiritual products in satiating concerns about randomness

Shepherd and Kay posit that products imbued with religious/spiritual significance help manage consumer concerns about randomness and uncontrollability.

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Being hybrid

Klára Šimůnková introduces online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition, and presents the concept of hybrid space as a new frame of reference.

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Ontological security as an unconscious motive of social media users

Charles Areni suggests that the quest for ontological security is a conceptual lens through which consumers’ engagement with nostalgia-evoking content on social media can be understood by marketers and other social researchers.

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Consumer vulnerability: Why subtle signals may say more than 1000 words

Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.

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The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

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Professional Knowing – Adjusting the Lens towards the Marketing Practitioner

Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.

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How do children learn about media in Iran?

Kordrostami discusses her article with Vijayalakshmi & Laczniak investigating children’s media behaviour and parental concerns and mediation styles in Iran.

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Do consumers really care about corporate reputation?

Paul Burke, Grahame Dowling and Edward Wei examine how much value consumers place on corporate reputation against other product features when evaluating products.

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