Decentralised place branding through multiple authors and narratives
Emma Björner discusses her work with Lars Aronsson on the concept of decentralised place branding in the context of a small town in SwedenRead more
Understanding Modest Fashion through critical technocultural discourse analysis
Kelly Pemberton & Jennifer Takhar use critical technocultural discourse analysis to evaluate the online productions of 4 hijabi (veiled) French Muslim fashion influencersRead more
How can film directors rely on their human brand identity for career purposes?
Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identityRead more
Why should we care about the flow of products through experiences?
Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.Read more
The secret ingredient for superior customer experience – the body
Tiina-Kaisa Kuuru & Elina Närvänen analyse the role of embodied interaction in customer experience in the group fitness context.Read more