Blog Archives - Journal of Marketing Management

Background image of a woman's face, overlaid with a representation of the earth and a data network of individuals linked together

Doing auto-netnography on online communities

Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars.

30th April 2018

Word ‘RACISM’ written on a blackboard in white chalk, being erased by a red eraser

Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

20th April 2018

Chalk image on a blackboard of a set of balanced scales, the left hand scale says 'change', the right hand scale says 'same'

Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

17th April 2018

pile of yellow diagonal shaped road signs, each saying 'Internet Troll'

Online trolls: Understanding and managing there mischief

Maja Golf-Papez and Ekant Veer propose a definition of trolling that delineates trolling from other similar behaviour, and discuss how marketers should respond to it.

30th October 2017

Image of a Newton's cradle against an orange background. The ball in motion has text saying 'tweet' and the balls stationary at the bottom of the cradle saying 'retweet'.

Increasing Your Organisational Reach on Twitter

Soboleva et al. examine the Twitter practices of leading brands, investigating tweet features that make tweets more likely (or sometimes, less likely) to be retweeted.

3rd October 2017

Photograph of 2 people sitting on a bench with shopping bags at their feet.

I’m sad, therefore I shop. Is that bad?

Koles, Wells and Tadajewski review the development of research into compensatory consumption and introduce a conceptual distinction between compensation and compromise.

2nd October 2017

Photograph of an audience applauding, focussing on clapping hands.

Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

2nd October 2017

photograph of a security camera in the foreground with a blurred image of a retail store in the background

Deterring deviant consumer behaviour

Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim

22nd August 2017

Photograph of students sitting in an atrium using different kinds of media devices

Marketing higher education: utilising student-generated social media data

Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.

11th July 2017