Category: Blog

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Breaking Taboos through Online Displays of the Sexual Self

Ekant Veer and Maja Golf-Papez investigate the way in which technology is being used to mediate sexual experiences between individuals and larger online communities.

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What can binge-watching tell us about escapism?

Scott Jones, James Cronin and Maria Piacentini use videography to conduct a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, exploring what they consider to be the “extended frontiers” of escapism.

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Photo of a wooden table against a dark background with gold coloured diffuse lights. On the table is an old book with metal clasps and resting on this at an angle is a gold crown.

Five reasons why Game of Thrones satisfies our needs

Tom van Laer discusses his research with Luca Visconti & Stephanie Feiereisen into the need for narrative, finding five motivations for consuming stories varying from Game of Thrones specifically to other books, documentaries and films, to paintings and frescos, to music and novels.

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Anti-consumption in crisis

Andreas Chatzidakis and Pauline Maclaran discuss their collaborative videography about Skoros, an anti-consumerist collective in Athens, Greece.

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Why Marketers Should 💓 Emojis but 🐝 Aware of Potential Pitfalls

Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.

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Background image of a woman's face, overlaid with a representation of the earth and a data network of individuals linked together

Doing auto-netnography on online communities

Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars.

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Word ‘RACISM’ written on a blackboard in white chalk, being erased by a red eraser

Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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Chalk image on a blackboard of a set of balanced scales, the left hand scale says 'change', the right hand scale says 'same'

Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

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pile of yellow diagonal shaped road signs, each saying 'Internet Troll'

Online trolls: Understanding and managing there mischief

Maja Golf-Papez and Ekant Veer propose a definition of trolling that delineates trolling from other similar behaviour, and discuss how marketers should respond to it.

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Image of a Newton's cradle against an orange background. The ball in motion has text saying 'tweet' and the balls stationary at the bottom of the cradle saying 'retweet'.

Increasing Your Organisational Reach on Twitter

Soboleva et al. examine the Twitter practices of leading brands, investigating tweet features that make tweets more likely (or sometimes, less likely) to be retweeted.

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Photograph of 2 people sitting on a bench with shopping bags at their feet.

I’m sad, therefore I shop. Is that bad?

Koles, Wells and Tadajewski review the development of research into compensatory consumption and introduce a conceptual distinction between compensation and compromise.

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Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

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