Tag: marketing
The Future of Technology in Marketing: Utopia or Dystopia?
JMM Special Issue: The Future of Technology in Marketing: Utopia or Dystopia? Guest Editors: Kristof Coussement, Paul Harrigan, Caroline Lancelot Miltgen and Chatura Ranaweera.
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Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches
JMM Special Section: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches. Guest Editors: Danae Manika & Diana Gregory-Smith.
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Conceptual Papers in Marketing and Consumer Research
JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav
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Presenting Marketing Differently
JMM Special Issue: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. Guest Editors: Jack Coffin and Tim Hill.
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Professional Knowing – Adjusting the Lens towards the Marketing Practitioner
Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.
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Marketing (as) Rhetoric
JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.
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Consumption, Marketing, and Taboo
JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.
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Violence, Markets and Marketing
JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.
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Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations
JMM Special Issue: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations. Guest Editors: Susan Dobscha and Jacob Östberg.
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Screening Marketing: Videography and the Expanding Horizons of Filmic Research
JMM Special Issue: Screening Marketing: Videography and the Expanding Horizons of Filmic Research. Guest Editors: Joonas Rokka, Joel Hietanen & Douglas Brownlie.
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Why Marketers Should 💓 Emojis but 🐝 Aware of Potential Pitfalls
Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.
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“The State of the Art” in Marketing Theory and Practice
A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice
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