JMM Editor’s Choice Articles August 2016 – November 2016

Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. Articles will be free to read and download online until the end of November 2016.

We also have an additional selection of 4 new free articles every month. You can find the latest list of free articles at

Digital consumption

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, A. (2016). Journal of Marketing Management, 32(9-10) 987-1011.
“The paper investigates two augmented reality (AR) applications and corresponding consumer responses to their media characteristics. Firstly, it discusses the role of interactivity with AR technology. Secondly, it introduces augmentation as a salient media characteristic of AR applications and tests measurement items of perceived augmentation …” Read more >
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The relationship between ownership and possession: observations from the context of digital virtual goods
Watkins, R.D., Denegri-Knott, J. & Molesworth, M (2016). Journal of Marketing Management, 32(1-2), 2016, 44-70.
“This theoretical article highlights limitations in the current trend towards dichotomising full ownership and access-based consumption by recognising a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant …” Read more >
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Digital consumption and the extended self
Belk, R. (2014). Journal of Marketing Management, 30(11-12), 1101-1118.
“There are numerous and substantial effects of the use of digital technologies on consumers. I focus here on the ways in which these technologies have brought changes to the extended self. This review builds on earlier work considering digital subjectivities. I find that the human–machine digital interface results in a series of challenging theoretical issues. In considering these issues at the broadest level I also address how the affordances of digital technologies may cause us to rethink the notion of extended self, the body and the relationship between objects and consumers in digital environments …” Read more >

Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, J. & Molesworth, M. (2013). Journal of Marketing Management, 29(13-14), 1561-1579.
“The aim of this paper is to discuss and illustrate how the use of software available in digital virtual worlds of consumption, including wish lists, watch lists, and digital virtual goods (DVGs), interact with consumer desiring practices. We draw on a data set of three interpretative studies with technology users living in the South of England. Our study makes a unique contribution to our understanding of consumer desire and digital virtual consumption by bringing to the fore the often-neglected role of non-human agents in the practice of consumer desire …” Read more >

At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds
Scaraboto, D., Carter-Schneider, L. & Kedzior, R. (2013). Journal of Marketing Management, 29(13-14), 1518-1541.
“While extant research has primarily studied methods and measures of virtual world marketing, we examine complications that arise when marketers create and subsequently close virtual worlds. Adverworlds are virtual worlds created for marketing purposes in which consumers contribute to building a brand-centric virtual world. From a qualitative investigation of the closure of Disney’s adverworld, ‘Virtual Magic Kingdom’, we identify consumer responses to the adverworld’s closure and three areas of tension that underlie these responses: access and ownership, relationships, and communication …” Read more >

Place Marketing

Back to basics in the marketing of place: the impact of litter upon place attitudes
Parker, C., Roper, S. & Medway, D. (2015). Journal of Marketing Management, 31(9-10), 1090-1112.
“Attempts to apply marketing theory and principles to place have become a legitimate area of academic and ‘real world’ practice. However, place marketing does not typically incorporate all elements of the traditional 7 Ps, focusing far too often on just one of these – promotion. Besides this rather myopic approach, place marketing suffers from an overly strategic view of the world that ignores the meaning and lived experience of places to individuals, especially residents. The purpose of this article is twofold – first, we investigate the impact of litter on place attitudes …” Read more >
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On the marketing implications of place narratives
Lichrou, M., O’Malley, L. & Patterson, M. (2014). Journal of Marketing Management, 30(9-10), 832-856.
“Acknowledging that ‘locals’ are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as ‘products’, the purpose of this paper is to give voice to ‘local people’. Drawing on local narratives of Santorini, Greece, we call attention to places as culturally significant and discursively produced and consumed …” Read more >

A practitioner-led strategic place brand-management model
Hanna, S. & Rowley, J. (2013). Journal of Marketing Management, 29(15-16), 1782-1815.
“As a relatively new field, research into place branding is predominately case-study based, focusing specifically on single place entities. This paper reports on an exploratory study that uses semi-structured interviews with place-branding practitioners working in various geographical locations (towns, cities, regions). The study tests the relevance of the components of strategic place brand management and elucidates their meaning and explores the relationships between these components …” Read more >

Heterotopian space and the utopics of ethical and green consumption
Chatzidakis, A., Maclaran, P. & Bradshaw, A. (2012). Journal of Marketing Management, 28(3-4), 494-515.
“In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for its capacity for revolt and anti-capitalist ethos, provides a rich site for utopian praxis, particularly in relation to a range of green and ethical marketplace behaviours. Arguing that space and place are essential to questions of ethics, ecology, and politics, we explore Exarcheia as a heterotopian space that fosters critique and experimentation, generating new ways of thinking and doing green/ethical behaviours. Drawing on data from a two-year ethnography, our findings not only challenge individualised and de-contextualised notions of the consumer, but also expose moralistic and post-political assumptions that often go unnoticed in ethical and green consumer research …” Read more >

Urban place marketing and retail agglomeration customers
Teller, C. & Elms, J.R. (2012). Journal of Marketing Management, 28(5-6), 546-567.
“Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related dimensions associated with urban place attractiveness. An empirical study was conducted whereby the model was tested by surveying approximately 500 actual customers at the time they visited a particular town centre for the purposes of shopping …” Read more >

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