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Doing auto-netnography on online communities

Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars.

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Evolving Netnography

Special Section: Evolving Netnography. Guest Editors: Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier, Journal of Marketing Management, Volume 34, 2018, Issue 3-4.

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Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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Chalk image on a blackboard of a set of balanced scales, the left hand scale says 'change', the right hand scale says 'same'
Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

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“The State of the Art” in Marketing Theory and Practice

A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice

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JMM 2017 Report

Welcome to the 2017 JMM Report, summarising the Journal’s performance in this year’s metric releases from Scimago, Scopus and Google, as well as other JMM news from the past year. Updated January 2018 – JMM accepted into Social Sciences Citation Index (SSCI).

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