Screening Marketing: Videography and the Expanding Horizons of Filmic Research
JMM Special Issue: Screening Marketing: Videography and the Expanding Horizons of Filmic Research. Guest Editors: Joonas Rokka, Joel Hietanen & Douglas Brownlie.Read more
What can binge-watching tell us about escapism?
Scott Jones, James Cronin and Maria Piacentini use videography to conduct a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, exploring what they consider to be the “extended frontiers” of escapism.Read more
Five reasons why Game of Thrones satisfies our needs
Tom van Laer discusses his research with Luca Visconti & Stephanie Feiereisen into the need for narrative, finding five motivations for consuming stories varying from Game of Thrones specifically to other books, documentaries and films, to paintings and frescos, to music and novels.Read more
Why Marketers Should 💓 Emojis but 🐝 Aware of Potential Pitfalls
Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.Read more