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5 blocks of colour on a white background, each containing an icon indicating social media, broadcast symbol, @ symbol, thumbs up, hashtag, heart, and a representation of a person.

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. (Deadline for submissions 1 September 2021). Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin

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Film director identity

How can film directors rely on their human brand identity for career purposes?

Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identity

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If you could be a brand which one would you be?

If you could be a brand which one would you be?

Floortje Wijnands and Tripat Gill introduce Brand Affective Congruence (BAC) as a determinant of self-brand congruence.

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Women Economic Empowerment
1, 2, 3, 4. I declare … empowerment?

Laurel Steinfield offers a counter example to the many criticisms voiced toward corporations working on women’s economic empowerment (WEE) initiatives.

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RJMM Editorial Board
JMM Editorial Board

The Editorial Board of the Journal of Marketing Management.

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Negative customer engagement behaviour

Jaylan Azer and Matthew Alexander discuss negative customer engagement behaviour, examining the ways in which customers enact negative influence in social online networks.

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