Latest entries

Understanding how and why people change

Sharyn Rundle-Thiele and Patricia David discuss their research with Willmott, Pang, Eagle and Hay, investigating how new methods and more robust research designs that track individual people over time help us to learn why some people change behaviour and why others don’t.

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Plural Religious Identities

Rodner and Preece conceptualise four types of religious transits to understand how consumers can move between seemingly competing – and theologically incompatible – faiths.

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Calls for Papers

All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.

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Sharing used children’s clothing
Creative experiences of sharing used children’s clothing

Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.

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Digitally enabled value co-creation at the bottom of the pyramid
Digitally enabled value co-creation at the bottom of the pyramid

JMM Special Issue Call for Papers: Digitally enabled value co-creation at the bottom of the pyramid. (Deadline for submissions 31 March 2020). Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.

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cupped hands holding light
Consuming the Spiritual

JMM Special Issue: Consuming the Spiritual. Guest Editors: Katharina C. Husemann & Giana M. Eckhardt

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