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Servant, friend, or master?

Schweitzer, Belk, Jordan & Ortner discuss their research into consumer relationships with voice controlled smart assistants (VCSAs).

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Transhumanisms, Geneticised Markets and Perfectible Consumers

JMM Special Issue Call for Papers: Transhumanisms, Geneticised Markets and Perfectible Consumers. (Deadline for submissions 20 August 2020). Guest Editors: Jennifer Takhar, H. Rika Houston and Nikhilesh Dholakia.

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The appeal of spiritual products in satiating concerns about randomness

Shepherd and Kay posit that products imbued with religious/spiritual significance help manage consumer concerns about randomness and uncontrollability.

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Conceptual Papers in Marketing and Consumer Research
Conceptual Papers in Marketing and Consumer Research

JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

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Being Hybrid
Being hybrid

Klára Šimůnková introduces online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition, and presents the concept of hybrid space as a new frame of reference.

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Ontological security as an unconscious motive of social media users

Charles Areni suggests that the quest for ontological security is a conceptual lens through which consumers’ engagement with nostalgia-evoking content on social media can be understood by marketers and other social researchers.

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