Latest entries
Critical Social Marketing: Towards Emancipation
JMM Special Issue: Critical Social Marketing: Towards Emancipation. (Deadline for submissions 30 June 2021). Guest Editors: Ross Gordon, Fiona Spotswood & Sally Dibb.
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Calls for Papers
All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.
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Keep it a secret!
Aïda Mimouni Chaabane and Virginie Pez investigate how the difference in the number and nature of rewards allocated to specific levels in a hierarchical loyalty programme affects customers in different tiers.
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Why should we care about the flow of products through experiences?
Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.
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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano
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