Latest entries

Do consumers really care about corporate reputation?

Paul Burke, Grahame Dowling and Edward Wei examine how much value consumers place on corporate reputation against other product features when evaluating products.

Read more
Share

Consumption, Marketing, and Taboo

JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.

Read more
Share

Violence, Markets and Marketing

JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.

Read more
Share
Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands
Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands

JMM Special Issue Call for Papers: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. (Deadline for submissions 15 July 2019). Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.

Read more
JMM 2018 Awards
JMM 2018 Report

Welcome to the 2018 JMM Report, summarising the Journal’s performance in this year’s metric releases, including Impact Factor, CiteScore, SCImago and Google Scholar, as well as other JMM news from the past year.

Read more
#Me Too
#MeToo and beyond: inequality and injustice in marketing practice and academia

JMM Special Issue Call for Papers: #MeToo and beyond: inequality and injustice in marketing practice and academia. (Deadline for submissions 11 November 2019). Guest Editors: Andrea Prothero and Mark Tadajewski.

Read more