Latest entries

Critical Social Marketing: Towards Emancipation

JMM Special Issue: Critical Social Marketing: Towards Emancipation. (Deadline for submissions 30 June 2021). Guest Editors: Ross Gordon, Fiona Spotswood & Sally Dibb.

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Calls for Papers

All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.

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B2B2C

Michela Mingione & Luna Leoni discuss their research into how corporate brands co-create value with multiple stakeholders in a B2B2C marketplace.

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Keep it a secret!

Aïda Mimouni Chaabane and Virginie Pez investigate how the difference in the number and nature of rewards allocated to specific levels in a hierarchical loyalty programme affects customers in different tiers.

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Why should we care about the flow of products through experiences?

Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.

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Smart consumers
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano

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