Latest entries

Presenting Marketing Differently

JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.

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How to submit a Video-Article to JMM

This blog summarises our recommendations for video submissions to Journal of Marketing Management.

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The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

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The knowledgeable marketing practitioner
Professional Knowing – Adjusting the Lens towards the Marketing Practitioner

Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.

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3 yellow canaries perched on a twig
Marketing (as) Rhetoric

JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.

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Children’s media socialisation
How do children learn about media in Iran?

Kordrostami discusses her article with Vijayalakshmi & Laczniak investigating children’s media behaviour and parental concerns and mediation styles in Iran.

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