Latest entries

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. (Deadline for submissions 1 September 2021). Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin

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How can film directors rely on their human brand identity for career purposes?

Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identity

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If you could be a brand which one would you be?

Floortje Wijnands and Tripat Gill introduce Brand Affective Congruence (BAC) as a determinant of self-brand congruence.

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Women Economic Empowerment
1, 2, 3, 4. I declare … empowerment?

Laurel Steinfield offers a counter example to the many criticisms voiced toward corporations working on women’s economic empowerment (WEE) initiatives.

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RJMM Editorial Board
JMM Editorial Board

The Editorial Board of the Journal of Marketing Management.

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Negative customer engagement behaviour

Jaylan Azer and Matthew Alexander discuss negative customer engagement behaviour, examining the ways in which customers enact negative influence in social online networks.

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