Latest entries

B2B2C

Michela Mingione & Luna Leoni discuss their research into how corporate brands co-create value with multiple stakeholders in a B2B2C marketplace.

Read more
Share

Keep it a secret!

Aïda Mimouni Chaabane and Virginie Pez investigate how the difference in the number and nature of rewards allocated to specific levels in a hierarchical loyalty programme affects customers in different tiers.

Read more
Share

Why should we care about the flow of products through experiences?

Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.

Read more
Share
Smart consumers
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano

Read more
New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. (Deadline for submissions 1 March 2021). Guest Editors: Katherine Casey & Mark Tadajewski.

Read more
Deromanticising the market: Advances in Consumer Culture Theory

JMM Special Issue Call for Papers: Deromanticising the market: Advances in Consumer Culture Theory. (Deadline for submissions 1 October 2020). Guest Editors: James Cronin & James Fitchett.

Read more