Latest entries
Consumer vulnerability: Why subtle signals may say more than 1000 words
Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.
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Presenting Marketing Differently
JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.
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How to submit a Video-Article to JMM
This blog summarises our recommendations for video submissions to Journal of Marketing Management.
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The rules of engagement: how to motivate consumers to engage with branded mobile apps
Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.
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Professional Knowing – Adjusting the Lens towards the Marketing Practitioner
Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.
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Marketing (as) Rhetoric
JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.
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