Latest entries
Decentralised place branding through multiple authors and narratives
Emma Björner discusses her work with Lars Aronsson on the concept of decentralised place branding in the context of a small town in Sweden
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Autonomy and Marketing: History, Present and Future
JMM Special Issue: Autonomy and Marketing: History, Present and Future. (Deadline for submissions 23 January 2023). Guest Editor: Thomas Anker.
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Solving sustainability with animism
Eric Arnould suggests that interdisciplinary science can develop animist principles to help us resolve the challenge of sustainability.
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The Disabling Marketplace
JMM Special Issue: The Disabling Marketplace. (Deadline for submissions 20 June 2022). Guest Editors: Leighanne Higgins, Katharina C. Husemann & Anica Zeyen.
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Marketing Ethics in the Anthropocene: Fit for purpose or time for a rethink?
JMM Special Issue: Marketing Ethics in the Anthropocene: Fit for purpose or time for a rethink? (Deadline for submissions 24 October 2022). Guest Editors: Matthew Higgins, Richard Godfrey & Ai-Ling Lai
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Advancing theory on marketing responses to mitigate the negative consequences of brand crises
JMM Special Issue: Advancing theory on marketing responses to mitigate the negative consequences of brand crises. (Deadline for submissions 3 October 2022). Guest Editors: Paolo Antonetti, Ilaria Baghi, Carmen Valor.
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