Latest entries

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano

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New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. (Deadline for submissions 1 March 2021). Guest Editors: Katherine Casey & Mark Tadajewski.

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Deromanticising the market: Advances in Consumer Culture Theory

JMM Special Issue Call for Papers: Deromanticising the market: Advances in Consumer Culture Theory. (Deadline for submissions 1 October 2020). Guest Editors: James Cronin & James Fitchett.

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Journal of Marketing Management: Special Issue Calls for Papers
Calls for Papers

All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.

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A simple metric to track your brand heritage

Fabien Pecot discusses research that provides practitioners with a scientifically grounded metric to grasp consumers’ perception of their brand’s heritage.

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The secret ingredient for superior customer experience – the body

Tiina-Kaisa Kuuru & Elina Närvänen analyse the role of embodied interaction in customer experience in the group fitness context.

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