Latest entries

Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change

JMM Special Issue: Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change. (Deadline for submissions 2 August 2021). Guest Editors: Teresa Heath, Mona Moufahim & Lisa O’Malley

Read more
Share

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. (Deadline for submissions 1 September 2021). Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin

Read more
Share

How can film directors rely on their human brand identity for career purposes?

Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identity

Read more
Share
If you could be a brand which one would you be?
If you could be a brand which one would you be?

Floortje Wijnands and Tripat Gill introduce Brand Affective Congruence (BAC) as a determinant of self-brand congruence.

Read more
Women Economic Empowerment
1, 2, 3, 4. I declare … empowerment?

Laurel Steinfield offers a counter example to the many criticisms voiced toward corporations working on women’s economic empowerment (WEE) initiatives.

Read more
RJMM Editorial Board
JMM Editorial Board

The Editorial Board of the Journal of Marketing Management.

Read more