How can film directors rely on their human brand identity for career purposes?
Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identityRead more
Exploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. (Deadline for submissions 3 May 2021). Guest Editors: Phil Klaus & Caroline TynanRead more