Latest entries

Can marketers create brand value by fanning the flames of a social media firestorm?

Joachim Scholz and Andrew N. Smith investigate how social media firestorms can actually provide opportunities to create brand value, and argue that brands can benefit from fighting back online.

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The power of aesthetics in retailing

John Murray, Christoph Teller and Jonathan Elms examine how consumers perceive store designs and the effectiveness of retailers’ efforts to create attractive store atmospheres.

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Can we trust consumer reviews of pilgrimage sites?

Tom van Laer & Elif Izberk-Bilgin explore how consumers communicate the spiritual and material aspects of pilgrimage experiences by examining over 800 online consumer reviews of the most sacred pilgrimage sites of the world’s major five faith groups.

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Entrepreneurial marketing and hybrid entrepreneurship

Caitlin Ferreira discusses research with Sarah Lord Ferguson and Leyland Pitt into hybrid entrepreneurship, and introduces the concept of the comfort entrepreneur.

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Why do papers get Desk Rejected from JMM?

Recommended reading for authors intending to submit to JMM, and those who may have received a desk reject decision from the journal.

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JMM 2019 Report

Welcome to the 2019 JMM Report, summarising the Journal’s performance in this year’s metric releases, including Impact Factor, CiteScore, SCImago and Google Scholar, as well as other JMM news from the past year.

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