Latest entries
Deromanticising the market: Advances in Consumer Culture Theory
JMM Special Issue Call for Papers: Deromanticising the market: Advances in Consumer Culture Theory. (Deadline for submissions 1 October 2020). Guest Editors: James Cronin & James Fitchett.
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Calls for Papers
All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.
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A simple metric to track your brand heritage
Fabien Pecot discusses research that provides practitioners with a scientifically grounded metric to grasp consumers’ perception of their brand’s heritage.
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The secret ingredient for superior customer experience – the body
Tiina-Kaisa Kuuru & Elina Närvänen analyse the role of embodied interaction in customer experience in the group fitness context.
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Using controversial celebrities as endorsers for luxury fashion brands
François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.
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Can marketers create brand value by fanning the flames of a social media firestorm?
Joachim Scholz and Andrew N. Smith investigate how social media firestorms can actually provide opportunities to create brand value, and argue that brands can benefit from fighting back online.
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