Latest entries
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano
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New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption
JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. (Deadline for submissions 1 March 2021). Guest Editors: Katherine Casey & Mark Tadajewski.
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Deromanticising the market: Advances in Consumer Culture Theory
JMM Special Issue Call for Papers: Deromanticising the market: Advances in Consumer Culture Theory. (Deadline for submissions 1 October 2020). Guest Editors: James Cronin & James Fitchett.
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Calls for Papers
All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.
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A simple metric to track your brand heritage
Fabien Pecot discusses research that provides practitioners with a scientifically grounded metric to grasp consumers’ perception of their brand’s heritage.
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The secret ingredient for superior customer experience – the body
Tiina-Kaisa Kuuru & Elina Närvänen analyse the role of embodied interaction in customer experience in the group fitness context.
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