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Smart consumers

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue Call for Papers: The role of smart technologies in decision making: developing, supporting and training smart consumers (Deadline for submissions 1 March 2019). Guest Editor: Eleonora Pantano

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Doing auto-netnography on online communities

Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars.

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Evolving Netnography

Special Section: Evolving Netnography. Guest Editors: Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier, Journal of Marketing Management, Volume 34, 2018, Issue 3-4.

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Word ‘RACISM’ written on a blackboard in white chalk, being erased by a red eraser
Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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Chalk image on a blackboard of a set of balanced scales, the left hand scale says 'change', the right hand scale says 'same'
Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

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“The State of the Art” in Marketing Theory and Practice

A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice

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