Special Section: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches
Journal of Marketing Management, Volume 37, 2021 – Issue 7-8


Advancing spillover research: behavioural, contextual and temporal approaches
Danae Manika & Diana Gregory-Smith

Research Articles

A theorisation of discrete emotion spillovers: an empirical test for anger
Paolo Antonetti & Carmen Valor

Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance
Yang Lu, Savvas Papagiannidis & Eleftherios Alamanos

CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands
Ali Tezer & Maryam Tofighi

Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover
Caroline Verfuerth, Diana Gregory-Smith, Caroline J. Oates, Christopher R. Jones & Panayiota Alevizou

Spillover in the context of forced behaviour change: observations from a naturalistic time-series study
Sebastian Isbanner, Jennifer Algie & Nina Reynolds

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