Celebrity, convergence and transformation

The 2015 JMM Special Issue on Celebrity, convergence and transformation, Guest Edited by Douglas Brownlie, Paul Hewer & Finola Kerrigan.

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Exploring the performativity of marketing: theories, practices and devices

The 2015 JMM Special Issue on Exploring the Performativity of Marketing: Theories, Practices and Devices, Guest Edited by Katy Mason, Hans Kjellberg & Johan Hagberg.

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Transformative Consumer Research

The 2014 JMM Special Issue on Transformative Consumer Research, Guest Edited by Nil Özçağlar-Toulouse & James E. Burroughs.

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Revisiting Contemporary Issues in Family Consumption

The 2014 JMM Special Issue on Revisiting contemporary issues in family consumption, Guest Edited by Ben Kerrane, Shona M. Bettany & Margaret K. Hogg.

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Pushing the Boundaries, Sketching the Future

The 2014 JMM 30th Anniversary Special Issue: Pushing the Boundaries, Sketching the Future, Edited by Paul Hewer & Mark Tadajewski

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Virtual Worlds

The 2013 JMM Special Issue on Virtual Worlds, Guest Edited by Mike Saren, Tracy Harwood, Janet Ward & Alladi Venkatesh

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Brand Orientation: Past, Present, and Future

The 2013 JMM Special Issue on Brand Orientation: Past, Present, and Future, Guest Edited by Carsten Baumgarth, Bill Merrilees & Mats Urde

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Anthropomorphic Marketing

The 2013 JMM Special Issue on Anthropomorphic Marketing, Guest Edited by Stephen Brown & Sharon Ponsonby-McCabe

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