Transformative Consumer Research

The 2014 JMM Special Issue on Transformative Consumer Research, Guest Edited by Nil Özçağlar-Toulouse & James E. Burroughs.

Read more
Share

Revisiting Contemporary Issues in Family Consumption

The 2014 JMM Special Issue on Revisiting contemporary issues in family consumption, Guest Edited by Ben Kerrane, Shona M. Bettany & Margaret K. Hogg.

Read more
Share

Pushing the Boundaries, Sketching the Future

The 2014 JMM 30th Anniversary Special Issue: Pushing the Boundaries, Sketching the Future, Edited by Paul Hewer & Mark Tadajewski

Read more
Share

Virtual Worlds

The 2013 JMM Special Issue on Virtual Worlds, Guest Edited by Mike Saren, Tracy Harwood, Janet Ward & Alladi Venkatesh

Read more
Share

Brand Orientation: Past, Present, and Future

The 2013 JMM Special Issue on Brand Orientation: Past, Present, and Future, Guest Edited by Carsten Baumgarth, Bill Merrilees & Mats Urde

Read more
Share

Anthropomorphic Marketing

The 2013 JMM Special Issue on Anthropomorphic Marketing, Guest Edited by Stephen Brown & Sharon Ponsonby-McCabe

Read more
Share