Category: Reach
Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations
JMM Special Issue: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations. Guest Editors: Susan Dobscha and Jacob Östberg.
Read more
The Consumption, Politics and Transformation of Community
JMM Special Issue: The Consumption, Politics and Transformation of Community. Guest Editors: Mona Moufahim, Victoria Wells & Robin Canniford.
Read more
Screening Marketing: Videography and the Expanding Horizons of Filmic Research
JMM Special Issue: Screening Marketing: Videography and the Expanding Horizons of Filmic Research. Guest Editors: Joonas Rokka, Joel Hietanen & Douglas Brownlie.
Read more
Evolving Netnography
Special Section: Evolving Netnography. Guest Editors: Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier, Journal of Marketing Management, Volume 34, 2018, Issue 3-4.
Read more
“The State of the Art” in Marketing Theory and Practice
A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice
Read more
The Dark Side of Marketing
JMM Special Issue: The Dark Side of Marketing. Guest Editors: Kate Daunt & Dominique Greer.
Read more
Revisiting Marketing History and the History of Marketing Thought
Mark Tadajewski and D.G. Brian Jones present a Virtual Special Issue of articles from the Journal of Marketing Management on the topic of Revisiting Marketing History and the History of Marketing Thought.
Read more
Research Frontiers in Psychology: Implications for Marketing Theory and Consumer Research
JMM Special Issue on Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research, edited by Victoria Wells & Drew Martin
Read more
The Question of ‘Alternatives’ within Food and Drink Markets and Marketing
JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang
Read more
Academy of Marketing 50th Conference – JMM Virtual Special Issue
A virtual special issue of JMM to celebrate the 50th Conference of the Academy of Marketing (previously MEG, The Marketing Education Group).
Read more
Design, Consumption, and Marketing
The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen
Read more
The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing
The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.
Read more