Category: Reach
Academy of Marketing 50th Conference – JMM Virtual Special Issue
A virtual special issue of JMM to celebrate the 50th Conference of the Academy of Marketing (previously MEG, The Marketing Education Group).
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Design, Consumption, and Marketing
The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen
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The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing
The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.
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Contemporary Issues in Museums and Heritage Marketing Management
The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.
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Advancing Theory and Research in Strategic Social Marketing
The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.
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Pluralism and Marketing Theory, Thought and Practice
The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski
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Customer Engagement
The 2016 JMM Special Issue on Customer Engagement, Guest Edited by Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie.
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Understanding Consumer Vulnerability
The 2016 JMM Special Issue on Consumer Vulnerability, Guest Edited by Susan Dunnett, Kathy Hamilton & Maria Piacentini.
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The dark side of the Internet-of-Things
The Internet-of-Things (IoT) is developing quickly. In this post, Bang Nguyen and Lyndon Simkin identify several important issues, or dark sides, that IoT providers should be taking into consideration.
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Theorising Gender and Gendering Theory in Marketing and Consumer Research
The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.
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Sustainable consumption: activism, innovation and brands
The 2015 JMM Special Issue on Sustainable Consumption: Activism, Innovation and Brands. Guest Edited by Pierre McDonagh & Diane M. Martin.
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Celebrity, convergence and transformation
The 2015 JMM Special Issue on Celebrity, convergence and transformation, Guest Edited by Douglas Brownlie, Paul Hewer & Finola Kerrigan.
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