Category: Reach
Design, Consumption, and Marketing
The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen
Read more
The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing
The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.
Read more
Contemporary Issues in Museums and Heritage Marketing Management
The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.
Read more
Advancing Theory and Research in Strategic Social Marketing
The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.
Read more
Pluralism and Marketing Theory, Thought and Practice
The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski
Read more
Customer Engagement
The 2016 JMM Special Issue on Customer Engagement, Guest Edited by Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie.
Read more
Understanding Consumer Vulnerability
The 2016 JMM Special Issue on Consumer Vulnerability, Guest Edited by Susan Dunnett, Kathy Hamilton & Maria Piacentini.
Read more
The dark side of the Internet-of-Things
The Internet-of-Things (IoT) is developing quickly. In this post, Bang Nguyen and Lyndon Simkin identify several important issues, or dark sides, that IoT providers should be taking into consideration.
Read more
Theorising Gender and Gendering Theory in Marketing and Consumer Research
The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.
Read more
Sustainable consumption: activism, innovation and brands
The 2015 JMM Special Issue on Sustainable Consumption: Activism, Innovation and Brands. Guest Edited by Pierre McDonagh & Diane M. Martin.
Read more
Celebrity, convergence and transformation
The 2015 JMM Special Issue on Celebrity, convergence and transformation, Guest Edited by Douglas Brownlie, Paul Hewer & Finola Kerrigan.
Read more
Exploring the performativity of marketing: theories, practices and devices
The 2015 JMM Special Issue on Exploring the Performativity of Marketing: Theories, Practices and Devices, Guest Edited by Katy Mason, Hans Kjellberg & Johan Hagberg.
Read more