Blog - Page 2 of 12 - Journal of Marketing Management

Digitally enabled value co-creation at the bottom of the pyramid

JMM Special Issue Call for Papers: Digitally enabled value co-creation at the bottom of the pyramid. (Deadline for submissions 31 March 2020). Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.

16th May 2019

Consuming the Spiritual

JMM Special Issue: Consuming the Spiritual. Guest Editors: Katharina C. Husemann & Giana M. Eckhardt

30th April 2019

Servant, friend, or master?

Schweitzer, Belk, Jordan & Ortner discuss their research into consumer relationships with voice controlled smart assistants (VCSAs).

9th April 2019

Graphical representation of DNA strands on a blue background

Transhumanisms, Geneticised Markets and Perfectible Consumers

JMM Special Issue Call for Papers: Transhumanisms, Geneticised Markets and Perfectible Consumers. (Deadline for submissions 20 August 2020). Guest Editors: Jennifer Takhar, H. Rika Houston and Nikhilesh Dholakia.

3rd April 2019

The appeal of spiritual products in satiating concerns about randomness

Shepherd and Kay posit that products imbued with religious/spiritual significance help manage consumer concerns about randomness and uncontrollability.

3rd April 2019

Conceptual Papers in Marketing and Consumer Research

JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

25th March 2019

Being hybrid

Klára Šimůnková introduces online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition, and presents the concept of hybrid space as a new frame of reference.

6th March 2019

Collage of photographs of people taking selfies

Ontological security as an unconscious motive of social media users

Charles Areni suggests that the quest for ontological security is a conceptual lens through which consumers’ engagement with nostalgia-evoking content on social media can be understood by marketers and other social researchers.

4th March 2019

Consumer vulnerability: Why subtle signals may say more than 1000 words

Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.

31st January 2019

Presenting Marketing Differently

JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.

22nd January 2019

How to submit a Video-Article to JMM

This blog summarises our recommendations for video submissions to Journal of Marketing Management.

22nd January 2019

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

22nd January 2019