Blog
Marketing and Managing Racial Dynamics – in Theory and Practice
JMM Special Issue: Marketing & Managing Racial Dynamics – in Theory & Practice. Guest Editors: Kevin D. Thomas, Judy Foster Davis, Jonathan Wilson and Francesca Sobande.
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Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands
JMM Special Issue: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.
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The Future of Technology in Marketing: Utopia or Dystopia?
JMM Special Issue: The Future of Technology in Marketing: Utopia or Dystopia? Guest Editors: Kristof Coussement, Paul Harrigan, Caroline Lancelot Miltgen and Chatura Ranaweera.
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Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change
JMM Special Issue: Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change. Guest Editors: Teresa Heath, Mona Moufahim & Lisa O’Malley
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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin
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How can film directors rely on their human brand identity for career purposes?
Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identity
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If you could be a brand which one would you be?
Floortje Wijnands and Tripat Gill introduce Brand Affective Congruence (BAC) as a determinant of self-brand congruence.
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1, 2, 3, 4. I declare … empowerment?
Laurel Steinfield offers a counter example to the many criticisms voiced toward corporations working on women’s economic empowerment (WEE) initiatives.
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Negative customer engagement behaviour
Jaylan Azer and Matthew Alexander discuss negative customer engagement behaviour, examining the ways in which customers enact negative influence in social online networks.
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Exploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan
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Calls for Papers
All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.
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