Blog
Marketing and Managing Racial Dynamics – in Theory and Practice
JMM Special Issue: Marketing & Managing Racial Dynamics – in Theory & Practice. Guest Editors: Kevin D. Thomas, Judy Foster Davis, Jonathan Wilson and Francesca Sobande.
Read moreStart-ups, Arts and Creative Industries: Fresh Perspectives on Brands
JMM Special Issue: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.
Read moreThe Future of Technology in Marketing: Utopia or Dystopia?
JMM Special Issue: The Future of Technology in Marketing: Utopia or Dystopia? Guest Editors: Kristof Coussement, Paul Harrigan, Caroline Lancelot Miltgen and Chatura Ranaweera.
Read moreCritical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change
JMM Special Issue: Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change. Guest Editors: Teresa Heath, Mona Moufahim & Lisa O’Malley
Read moreInfluencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin
Read moreHow can film directors rely on their human brand identity for career purposes?
Camille Pluntz and Bernard Pras reveal the nature of the socially valued attributes anchoring film director identity
Read moreIf you could be a brand which one would you be?
Floortje Wijnands and Tripat Gill introduce Brand Affective Congruence (BAC) as a determinant of self-brand congruence.
Read more1, 2, 3, 4. I declare … empowerment?
Laurel Steinfield offers a counter example to the many criticisms voiced toward corporations working on women’s economic empowerment (WEE) initiatives.
Read moreNegative customer engagement behaviour
Jaylan Azer and Matthew Alexander discuss negative customer engagement behaviour, examining the ways in which customers enact negative influence in social online networks.
Read moreExploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan
Read moreCalls for Papers
All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.
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