Can marketers create brand value by fanning the flames of a social media firestorm?

Joachim Scholz and Andrew N. Smith investigate how social media firestorms can actually provide opportunities to create brand value, and argue that brands can benefit from fighting back online.

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The power of aesthetics in retailing

John Murray, Christoph Teller and Jonathan Elms examine how consumers perceive store designs and the effectiveness of retailers’ efforts to create attractive store atmospheres.

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Can we trust consumer reviews of pilgrimage sites?

Tom van Laer & Elif Izberk-Bilgin explore how consumers communicate the spiritual and material aspects of pilgrimage experiences by examining over 800 online consumer reviews of the most sacred pilgrimage sites of the world’s major five faith groups.

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Entrepreneurial marketing and hybrid entrepreneurship

Caitlin Ferreira discusses research with Sarah Lord Ferguson and Leyland Pitt into hybrid entrepreneurship, and introduces the concept of the comfort entrepreneur.

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Why do papers get Desk Rejected from JMM?

Recommended reading for authors intending to submit to JMM, and those who may have received a desk reject decision from the journal.

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JMM 2019 Report

Welcome to the 2019 JMM Report, summarising the Journal’s performance in this year’s metric releases, including Impact Factor, CiteScore, SCImago and Google Scholar, as well as other JMM news from the past year.

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Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches

JMM Special Issue Call for Papers: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches. (Deadline for submissions 1 March 2020). Guest Editors: Danae Manika & Diana Gregory-Smith.

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JMM 2018 Awards

JMM Best Paper and Reviewer Awards for 2018

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Understanding how and why people change

Sharyn Rundle-Thiele and Patricia David discuss their research with Willmott, Pang, Eagle and Hay, investigating how new methods and more robust research designs that track individual people over time help us to learn why some people change behaviour and why others don’t.

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Plural Religious Identities

Rodner and Preece conceptualise four types of religious transits to understand how consumers can move between seemingly competing – and theologically incompatible – faiths.

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Calls for Papers

All the current Calls for Papers for Special Issues/Sections of Journal of Marketing Management.

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Creative experiences of sharing used children’s clothing

Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.

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