EDITOR
Professor Mark Tadajewski, University of York, UK; Royal Holloway, University of London, UK

FOUNDING EDITOR
Professor Emeritus Michael J. Baker, University of Strathclyde, UK

ASSOCIATE EDITORS
Associate Professor Paolo Antonetti, NEOMA Business School, France
Professor Alan Bradshaw, Royal Holloway, University of London, UK
Dr Ana Isabel Canhoto, Brunel University London, UK
Professor Benedetta Cappellini, University of Durham, UK
Professor Francesca Dall’Olmo Riley, Kingston University, UK
Professor Sally Dibb, Coventry University, UK
Dr Toni Eagar, Australian National University, Australia
Dr Lauren Gurrieri, RMIT University, Australia
Dr Kathy Hamilton, University of Strathclyde, UK
Associate Professor Paul Harrigan, The University of Western Australia, Australia
Associate Professor Matthew Higgins, University of Leicester, UK
Professor Krzysztof Kubacki, Auckland University of Technology, New Zealand
Professor Danae Manika, Brunel University London, UK
Dr Chris Miles, Bournemouth University, UK
Associate Professor José M. Pina, Universidad de Zaragoza, Spain
Professor Avi Shankar, University of Bath, UK
Dr Gary Sinclair, Dublin City University, Ireland
Dr Sarah Turnbull, University of Portsmouth, UK
Professor Ekant Veer, University of Canterbury, New Zealand
Professor Victoria Wells, Sheffield University Management School, UK
Dr Dean Wilkie, The University of Adelaide, Australia

SENIOR ADVISORY BOARD
Professor Russell W. Belk, Schulich School of Business, York University, Canada
Professor Stephen Brown, Ulster University, UK
Professor Bernard Cova, Kedge Business School, France
Professor Emeritus Nikhilesh Dholakia, University of Rhode Island, USA
Professor Giana M. Eckhardt, Royal Holloway University of London, UK
Professor A. Fuat Firat, University of Texas Rio Grande Valley, USA
Professor Shelby D. Hunt, Texas Tech University, USA
Professor Robert Kozinets, University of Southern California, USA
Professor Pauline Maclaran, Royal Holloway, University of London, UK
Professor Julie L. Ozanne, University of Melbourne, Australia
Professor Lisa Peñaloza, Kedge Business School, France
Professor Andrea Prothero, University College Dublin, Ireland
Professor John F. Sherry, Jr., University of Notre Dame, USA
Professor Craig Thompson, University of Wisconsin At Madison, USA
Professor Caroline Tynan, Nottingham University Business School, UK
Professor Rajan Varadarajan, Mays Business School, Texas A&M University, USA
Professor Stephen L. Vargo, University of Hawai’i At Manoa, USA
Professor Manjit S. Yadav, Texas A&M University, USA

EDITORIAL BOARD
Professor Luis Araujo, Alliance Manchester Business School, UK
Professor Eric Arnould, Aalto University, Finland
Professor Zeynep Arsel, Concordia University, Canada
Professor Soren Askegaard, University of Southern Denmark, Denmark
Dr Emma Banister, Alliance Manchester Business School, UK
Professor Fleura Bardhi, City University London, UK
Professor Michael Beverland, University of Sussex, UK
Associate Professor Marylouise Caldwell, University of Sydney, Australia
Dr Robin Canniford, University of Melbourne, Australia
Professor Marylyn Carrigan, Heriot-Watt University, UK
Associate Professor François Carrillat, University of Technology Sydney, Australia
Dr Katherine Casey, Henley Business School, UK
Associate Professor Julien Cayla, Nanyang Business School Singapore, Singapore
Associate Professor Helene Cherrier, SKEMA Business School, France
Dr Jack Coffin, University of Manchester, UK
Professor Kate L. Daunt, Cardiff University, UK
Dr Janice Denegri-Knott, Bournemouth University, UK
Associate Professor Maud Derbaix, Kedge Business School, France
Professor Anne Marie Doherty, University of Strathclyde, UK
Professor James Fitchett, University of Leicester School of Management, UK
Dr Tony Garry, University of Otago, New Zealand
Professor Güliz Ger, Bilkent University, Turkey
Professor Ross Gordon, QUT, Australia
Dr Martina Hutton, University of Winchester, UK
Professor Chris Hackley, Royal Holloway, University of London, UK
Professor Lloyd C. Harris, Birmingham Business School, University of Birmingham, UK
Dr Paul Hewer, University of Strathclyde, UK
Associate Professor Joel Hietanen, University of Helsinki, Finland
Dr Leighanne Higgins, Lancaster University, UK
Dr Katharina Husemann, Royal Holloway, University of London, UK
Professor Brian Jones, Quinnipiac University, USA
Professor Finola Kerrigan, Birmingham Business School, University of Birmingham, UK
Professor Dannie Kjeldgaard, University of Southern Denmark, Denmark
Professor Hans Kjellberg, Stockholm, School of Economics, Sweden
Dr Olga Kravets, Royal Holloway School of Management, UK
Associate Professor Gretchen Larsen, University of Durham, UK
Professor Adam Lindgreen, Copenhagen Business School, Denmark
Dr Andrew Lindridge, Newcastle University London, UK
Professor Pierre McDonagh, University of Bath, UK
Professor Robert E. Morgan, Cardiff Business School, UK
Dr Mona Moufahim, University of Stirling, UK
Professor Jeff B. Murray, University of Arkansas, USA
Associate Professor Bang Nguyen, University of Southern Denmark, Denmark
Professor Lisa O’Malley, University of Limerick, Ireland
Associate Professor Lucie Ozanne, University of Canterbury, New Zealand
Professor Nil Özçağlar-Toulouse, Skema Business School, France
Professor Elizabeth Parsons, University of Liverpool, UK
Professor Anthony Patterson, Lancaster University Management School, UK
Dr Maurice Patterson, University of Limerick, Ireland
Associate Professor Teresa Pereira Heath, University of Minho, School of Economics and Management, Portugal
Professor Maria Piacentini, Lancaster University Management School, UK
Professor Michael Jay Polonsky, Deakin University, Australia
Dr Chloe Preece, Royal Holloway School of Management, UK
Dr Victoria L. Rodner, University of Stirling, UK
Professor Joonas Rokka, Emlyon Business School, France
Professor Jenny Rowley, Manchester Metropolitan University, UK
Professor Rodney Runyan, Sam Houston State University, USA
Dr Stephanie Slater, Cardiff University, UK
Professor Jennifer Smith Maguire, Sheffield Hallam University, UK
Professor Leigh Sparks, University of Stirling, UK
Dr Chloe Steadman, Manchester Metropolitan University, UK
Dr Lorna Stevens, University of Bath, UK
Professor Julie Tinson, University of Stirling, UK
Professor David Stewart, Loyola Marymount University, USA
Professor Rohit Varman, University of Birmingham, UK
Professor Luca Visconti, Università Della Svizzera Italiana, Switzerland
Associate Professor Niklas Woermann, University of Southern Denmark, Denmark
Professor Helen Woodruffe-Burton, Edge Hill University, UK
Associate Professor Detlev Zwick, Schulich School of Business, York University, Canada

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