Screening Marketing: Videography and the Expanding Horizons of Filmic Research

JMM Special Issue: Screening Marketing: Videography and the Expanding Horizons of Filmic Research. Guest Editors: Joonas Rokka, Joel Hietanen & Douglas Brownlie.

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What can binge-watching tell us about escapism?

Scott Jones, James Cronin and Maria Piacentini use videography to conduct a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, exploring what they consider to be the “extended frontiers” of escapism.

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Five reasons why Game of Thrones satisfies our needs

Tom van Laer discusses his research with Luca Visconti & Stephanie Feiereisen into the need for narrative, finding five motivations for consuming stories varying from Game of Thrones specifically to other books, documentaries and films, to paintings and frescos, to music and novels.

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Anti-consumption in crisis

Andreas Chatzidakis and Pauline Maclaran discuss their collaborative videography about Skoros, an anti-consumerist collective in Athens, Greece.

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Why Marketers Should 💓 Emojis but 🐝 Aware of Potential Pitfalls

Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.

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JMM 2017 Awards

JMM Best Paper and Reviewer Awards for 2017

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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue Call for Papers: The role of smart technologies in decision making: developing, supporting and training smart consumers (Deadline for submissions 1 March 2019). Guest Editor: Eleonora Pantano

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Doing auto-netnography on online communities

Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars.

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Evolving Netnography

Special Section: Evolving Netnography. Guest Editors: Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier, Journal of Marketing Management, Volume 34, 2018, Issue 3-4.

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Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

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“The State of the Art” in Marketing Theory and Practice

A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice

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