Understanding the effects of social distancing on consumer and business practices during a pandemic

JMM Special Issue: Understanding the effects of social distancing on consumer and business practices during a pandemic: marketing and management implications. Guest Editor: Wided Batat

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Children and young people: Opportunities and tensions for sustainability marketing

JMM Special Issue: Children and young people: Opportunities and tensions for sustainability marketing. Guest Editors: Pallavi Singh, Claudia E. Henninger, Caroline J. Oates, Nicki Newman & Panayiota J. Alevizou

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Critical Social Marketing: Towards Emancipation

JMM Special Issue: Critical Social Marketing: Towards Emancipation. Guest Editors: Ross Gordon, Fiona Spotswood & Sally Dibb.

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B2B2C

Michela Mingione & Luna Leoni discuss their research into how corporate brands co-create value with multiple stakeholders in a B2B2C marketplace.

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Keep it a secret!

Aïda Mimouni Chaabane and Virginie Pez investigate how the difference in the number and nature of rewards allocated to specific levels in a hierarchical loyalty programme affects customers in different tiers.

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Why should we care about the flow of products through experiences?

Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.

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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano

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New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. Guest Editors: Katherine Casey & Mark Tadajewski.

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Deromanticising the market: Advances in Consumer Culture Theory

JMM Special Issue: Deromanticising the market: Advances in Consumer Culture Theory. Guest Editors: James Cronin & James Fitchett.

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A simple metric to track your brand heritage

Fabien Pecot discusses research that provides practitioners with a scientifically grounded metric to grasp consumers’ perception of their brand’s heritage.

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The secret ingredient for superior customer experience – the body

Tiina-Kaisa Kuuru & Elina Närvänen analyse the role of embodied interaction in customer experience in the group fitness context.

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Using controversial celebrities as endorsers for luxury fashion brands

François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.

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