Why should we care about the flow of products through experiences?

Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.

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New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. Guest Editors: Katherine Casey & Mark Tadajewski.

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Consuming the Spiritual

JMM Special Issue: Consuming the Spiritual. Guest Editors: Katharina C. Husemann & Giana M. Eckhardt

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Being hybrid

Klára Šimůnková introduces online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition, and presents the concept of hybrid space as a new frame of reference.

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Consumption, Marketing, and Taboo

JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.

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Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

JMM Special Issue: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations. Guest Editors: Susan Dobscha and Jacob Östberg.

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The Consumption, Politics and Transformation of Community

JMM Special Issue: The Consumption, Politics and Transformation of Community. Guest Editors: Mona Moufahim, Victoria Wells & Robin Canniford.

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Anti-consumption in crisis

Andreas Chatzidakis and Pauline Maclaran discuss their collaborative videography about Skoros, an anti-consumerist collective in Athens, Greece.

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Design, Consumption, and Marketing

The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen

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Editor’s Choice Articles: Digital Consumption, Place Marketing

Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. Articles will be free to read and download online until the end of November 2016.

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Editor’s Choice Articles: Dark Side of Marketing, Family Consumption

Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Dark Side of Marketing and Family Consumption.

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What if I were blind?

Claudia Falchetti, Mateus Canniatti Ponchio & Nara Lúcia Poli Botelho examine the vulnerability perceived by blind consumers in the marketplace and identify their coping strategies.

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