Tag: Journal of Marketing Management
Marketing (as) Rhetoric
JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.
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Violence, Markets and Marketing
JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.
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Evolving Netnography
Special Section: Evolving Netnography. Guest Editors: Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier, Journal of Marketing Management, Volume 34, 2018, Issue 3-4.
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Making a market for male dairy calves
Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.
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How to turn your journal article into an infographic
Journal of Marketing Management shares our top 7 tips to help authors turn their journal article into an infographic.
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From paper to picture: creating an infographic from your research
Laurence Dessart shares her experience of creating an infographic for her JMM article on Capturing Consumer Engagement.
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What’s yours can be mine too
Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.
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Contemporary Issues in Museums and Heritage Marketing Management
The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.
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Key Issues in Marketing Management Book Series
The Key Issues in Marketing Management book series, published by Routledge, contains a wide range of the JMM’s special issues
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Advancing Theory and Research in Strategic Social Marketing
The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.
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Marketing urban places …
Christoph Teller and Jonathan Elms discuss the different retail-related dimensions associated with urban place attractiveness.
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Advancing the Frontiers of Research in Marketing
JMM invites authors to submit content and proposals that advance the frontiers of research in marketing: special section proposals, research notes, multimedia submissions and commentaries welcomed.
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