Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

JMM Special Issue: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations. Guest Editors: Susan Dobscha and Jacob Östberg.

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Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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The Hidden Work of Coping

Benedetta Cappellini, Alessandra Marilli & Eizabeth Parsons examine the coping strategies of women in 10 middle-class Italian families facing economic crisis.

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Editors’ Choice Articles: Alcohol & Drinking Behaviour, Celebrity, Gender

Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Alcohol & Drinking Behaviour, Celebrity and Gender.

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Fashionably voluptuous: fatshion blogs

Anu Harju and Annamari Huovinen discuss their JMM article on fatshion blogs as a site of subversive identity work, but also as an instance of consumer resistance.

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Theorising Gender and Gendering Theory in Marketing and Consumer Research

The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.

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Why being single is much more than handling just loneliness

Research published in JMM exposes how the unattached negotiate their position within a society and a marketplace where heterosexual relationships rule, revealing powerful gender stereotypes still have the upper hand in today’s world.

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