Tag: gender
Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations
JMM Special Issue: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations. Guest Editors: Susan Dobscha and Jacob Östberg.
Read moreAre global brands selling whiteness?
Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”
Read moreThe Hidden Work of Coping
Benedetta Cappellini, Alessandra Marilli & Eizabeth Parsons examine the coping strategies of women in 10 middle-class Italian families facing economic crisis.
Read moreEditors’ Choice Articles: Alcohol & Drinking Behaviour, Celebrity, Gender
Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Alcohol & Drinking Behaviour, Celebrity and Gender.
Read moreFashionably voluptuous: fatshion blogs
Anu Harju and Annamari Huovinen discuss their JMM article on fatshion blogs as a site of subversive identity work, but also as an instance of consumer resistance.
Read moreTheorising Gender and Gendering Theory in Marketing and Consumer Research
The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.
Read moreWhy being single is much more than handling just loneliness
Research published in JMM exposes how the unattached negotiate their position within a society and a marketplace where heterosexual relationships rule, revealing powerful gender stereotypes still have the upper hand in today’s world.
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