Using controversial celebrities as endorsers for luxury fashion brands
François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.Read more
Spectacular Charity: Celebrities and the Construction of Pity
Ming Lim discusses her research with Mona Moufahim into the spectacularization of the suffering of celebrities taking part in charity fundraising campaigns.Read more
What Makes Reality TV So Compelling For So Many People?
Andrew MacLaren presents the idea of reality TV stars as preconceived, designed and packaged products from his co-authored JMM article: Puppets of necessity? Celebritisation in structured reality television.Read more
Editors’ Choice Articles: Alcohol & Drinking Behaviour, Celebrity, Gender
Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Alcohol & Drinking Behaviour, Celebrity and Gender.Read more