Using controversial celebrities as endorsers for luxury fashion brands

François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.

Read more
Share

Spectacular Charity: Celebrities and the Construction of Pity

Ming Lim discusses her research with Mona Moufahim into the spectacularization of the suffering of celebrities taking part in charity fundraising campaigns.

Read more
Share

What Makes Reality TV So Compelling For So Many People?

Andrew MacLaren presents the idea of reality TV stars as preconceived, designed and packaged products from his co-authored JMM article: Puppets of necessity? Celebritisation in structured reality television.

Read more
Share

How do celebrity chef campaigns motivate change?

Gillian Hopkinson & James Cronin discuss their work on the impact of the celebrity chef campaign, focussing on Hugh Fearnley-Whittingstall’s ‘Fish Fight’

Read more
Share

Editors’ Choice Articles: Alcohol & Drinking Behaviour, Celebrity, Gender

Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Alcohol & Drinking Behaviour, Celebrity and Gender.

Read more
Share

Celebrity, convergence and transformation

The 2015 JMM Special Issue on Celebrity, convergence and transformation, Guest Edited by Douglas Brownlie, Paul Hewer & Finola Kerrigan.

Read more
Share