Making a market for male dairy calves

Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.

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Wearables aren’t just for Christmas

Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.

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The secrets to resurrecting town centres

Cathy Hart and Lara Stocchi discuss their research which has pinpointed key ingredients required to resurrect the fortunes of town centres.

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A study into the resilience of urban retail and service agglomerations

Christoph Teller, Steve Wood and Arne Floh investigate the competitive relationship between traditional ‘evolved’ town centres and ‘created’ shopping malls, and the drivers of competitiveness in the form of key agglomeration resources (accessibility, parking condition, tenant mix, atmosphere).

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What’s yours can be mine too

Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.

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Marketing urban places …

Christoph Teller and Jonathan Elms discuss the different retail-related dimensions associated with urban place attractiveness.

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Pluralism and Marketing Theory, Thought and Practice

The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski

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Effects of augmented reality media characteristics on consumer responses

Ana Javornik investigates how augmented reality (AR) applications impact consumer responses in commercial contexts.

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Everyday dramas of conscience

Elaine Ritch and Douglas Brownlie explore how working mothers interpret and include sustainability in their everyday lives, with a particular focus on fashion consumption, use and disposability.

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What makes a customer ‘good’?

Ana Canhoto discusses her research with Sally Dibb, looking at how firm-related factors determine lending thresholds and shape who is, or is not, a creditworthy customer.

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Capturing consumer engagement

Laurence Dessart discusses her research with Cleopatra Veloutsou & Anna Morgan-Thomas, which developed a 22-question scale to measure the ABC of real online consumer engagement.

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Where do consumers draw the line?

Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.

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