Tag: blog
Making a market for male dairy calves
Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.
Read more
Wearables aren’t just for Christmas
Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.
Read more
The secrets to resurrecting town centres
Cathy Hart and Lara Stocchi discuss their research which has pinpointed key ingredients required to resurrect the fortunes of town centres.
Read more
A study into the resilience of urban retail and service agglomerations
Christoph Teller, Steve Wood and Arne Floh investigate the competitive relationship between traditional ‘evolved’ town centres and ‘created’ shopping malls, and the drivers of competitiveness in the form of key agglomeration resources (accessibility, parking condition, tenant mix, atmosphere).
Read more
What’s yours can be mine too
Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.
Read more
Marketing urban places …
Christoph Teller and Jonathan Elms discuss the different retail-related dimensions associated with urban place attractiveness.
Read more
Pluralism and Marketing Theory, Thought and Practice
The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski
Read more
Effects of augmented reality media characteristics on consumer responses
Ana Javornik investigates how augmented reality (AR) applications impact consumer responses in commercial contexts.
Read more
Everyday dramas of conscience
Elaine Ritch and Douglas Brownlie explore how working mothers interpret and include sustainability in their everyday lives, with a particular focus on fashion consumption, use and disposability.
Read more
What makes a customer ‘good’?
Ana Canhoto discusses her research with Sally Dibb, looking at how firm-related factors determine lending thresholds and shape who is, or is not, a creditworthy customer.
Read more
Capturing consumer engagement
Laurence Dessart discusses her research with Cleopatra Veloutsou & Anna Morgan-Thomas, which developed a 22-question scale to measure the ABC of real online consumer engagement.
Read more
Where do consumers draw the line?
Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.
Read more