Advancing Theory and Research in Strategic Social Marketing

The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.

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Advancing the Frontiers of Research in Marketing

JMM invites authors to submit content and proposals that advance the frontiers of research in marketing: special section proposals, research notes, multimedia submissions and commentaries welcomed.

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