Tag: orientation
Brand Orientation: Past, Present, and Future
The 2013 JMM Special Issue on Brand Orientation: Past, Present, and Future, Guest Edited by Carsten Baumgarth, Bill Merrilees & Mats Urde
Read moreThe 2013 JMM Special Issue on Brand Orientation: Past, Present, and Future, Guest Edited by Carsten Baumgarth, Bill Merrilees & Mats Urde
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