The Future of Technology in Marketing: Utopia or Dystopia?

JMM Special Issue: The Future of Technology in Marketing: Utopia or Dystopia? Guest Editors: Kristof Coussement, Paul Harrigan, Caroline Lancelot Miltgen and Chatura Ranaweera.

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Brand Orientation: Past, Present, and Future

The 2013 JMM Special Issue on Brand Orientation: Past, Present, and Future, Guest Edited by Carsten Baumgarth, Bill Merrilees & Mats Urde

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