Tag: engagement

Branded Mobile Apps

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

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Person touching glowing blue hexagonal button that says engage, amongst other hexagonal buttons with icons of people of people of them

Essentials of social media engagement

Laurence Dessart summarises her research into the characteristics of social media engagement with an infographic covering the essential points every manager should keep in mind.

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Capturing consumer engagement

Laurence Dessart discusses her research with Cleopatra Veloutsou & Anna Morgan-Thomas, which developed a 22-question scale to measure the ABC of real online consumer engagement.

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The Customer Engagement Ecosystem

Ewa Maslowska, Edward C. Malthouse & Tom Collinger propose a new customer engagement model — the customer engagement ecosystem.

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square made up of four jigsaw segments

Engage Me: Segmentation Driven Consumer Engagement on Social Media

Monica Hodis, Rajendran Sriramachandramurthy and Hemant Sashittal discuss their simple yet powerful four segment marketing strategy framework that enables brands to effectively engage the Facebook community.

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