Editor’s Choice Articles: Digital Consumption, Place Marketing

Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. Articles will be free to read and download online until the end of November 2016.

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Virtual Worlds

The 2013 JMM Special Issue on Virtual Worlds, Guest Edited by Mike Saren, Tracy Harwood, Janet Ward & Alladi Venkatesh

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