Design, Consumption, and Marketing

The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen

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What’s yours can be mine too

Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.

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