Tag: consumers
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano
Read moreWhy Marketers Should đ Emojis but đ Aware of Potential Pitfalls
Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media usersâ attention and elicit engagement.
Read moreWhatâs yours can be mine too
Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.
Read moreBaby Boomer Market Mavens
Lynn Sudbury-Riley looks at Baby Boomer Market Mavens, an important market segment who will spread a firmâs marketing message for them and be seen as credible by other consumers.
Read moreWrap rage: a source of frustration or vulnerability?
Nicholas Ford discusses his research with Paul Trott & Christopher Simms, which explores the impact of packaging interactions on quality of life among older consumers.
Read moreChildren as vulnerable consumers
Fiona Spotswood discusses her research with Agnes Nairn in which they introduce concepts from the new sociology of childhood literature to the study of consumer vulnerability.
Read moreDo we own our digital possessions?
Increasingly the items we call our own exist in digital form. However, are they really âoursâ? Rebecca Watkins and Janice Denegri-Knott discuss their research with Mike Molesworth, which draws from legal scholarship to recognize the complex array of âfragmentedâ ownership configurations in the context of digital virtual goods.
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