The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano

Read more
Share

Why Marketers Should 💓 Emojis but 🐝 Aware of Potential Pitfalls

Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.

Read more
Share

What’s yours can be mine too

Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.

Read more
Share

Baby Boomer Market Mavens

Lynn Sudbury-Riley looks at Baby Boomer Market Mavens, an important market segment who will spread a firm’s marketing message for them and be seen as credible by other consumers.

Read more
Share

Wrap rage: a source of frustration or vulnerability?

Nicholas Ford discusses his research with Paul Trott & Christopher Simms, which explores the impact of packaging interactions on quality of life among older consumers.

Read more
Share

Children as vulnerable consumers

Fiona Spotswood discusses her research with Agnes Nairn in which they introduce concepts from the new sociology of childhood literature to the study of consumer vulnerability.

Read more
Share

Do we own our digital possessions?

Increasingly the items we call our own exist in digital form. However, are they really ‘ours’? Rebecca Watkins and Janice Denegri-Knott discuss their research with Mike Molesworth, which draws from legal scholarship to recognize the complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods.

Read more
Share