Tag: consumers
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano
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Why Marketers Should đ Emojis but đ Aware of Potential Pitfalls
Jing Ge and Ulrike Gretzel establish that emojis are a new form of visual communication that can help marketers and influencers grab social media usersâ attention and elicit engagement.
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Whatâs yours can be mine too
Adèle Gruen looks at a Parisian car sharing system to investigate the role of design in the relationship between consumers and objects they access but don’t own.
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Baby Boomer Market Mavens
Lynn Sudbury-Riley looks at Baby Boomer Market Mavens, an important market segment who will spread a firmâs marketing message for them and be seen as credible by other consumers.
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Wrap rage: a source of frustration or vulnerability?
Nicholas Ford discusses his research with Paul Trott & Christopher Simms, which explores the impact of packaging interactions on quality of life among older consumers.
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Children as vulnerable consumers
Fiona Spotswood discusses her research with Agnes Nairn in which they introduce concepts from the new sociology of childhood literature to the study of consumer vulnerability.
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Do we own our digital possessions?
Increasingly the items we call our own exist in digital form. However, are they really âoursâ? Rebecca Watkins and Janice Denegri-Knott discuss their research with Mike Molesworth, which draws from legal scholarship to recognize the complex array of âfragmentedâ ownership configurations in the context of digital virtual goods.
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