Tag: consumer research

Conceptual Papers in Marketing and Consumer Research

Conceptual Papers in Marketing and Consumer Research

JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

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Theorising Gender and Gendering Theory in Marketing and Consumer Research

The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.

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