Customer Engagement

The 2016 JMM Special Issue on Customer Engagement, Guest Edited by Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie.

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Capturing consumer engagement

Laurence Dessart discusses her research with Cleopatra Veloutsou & Anna Morgan-Thomas, which developed a 22-question scale to measure the ABC of real online consumer engagement.

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