Tag: brands
Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands
JMM Special Issue: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.
Read moreWhy do firms delete brands?
Purvi Shah investigates why firms delete brands from their portfolios, finding both financial and non-financial reasons.
Read moreCustomer Engagement
The 2016 JMM Special Issue on Customer Engagement, Guest Edited by Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie.
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