In the 2014 Research Excellence Framework, the “system for assessing the quality of research in UK higher education institutions”, the Journal of Marketing Management (JMM) was the most submitted journal in the whole Business and Management Unit of Assessment (equal with British Journal of Management, both with 200 outputs submitted). The REF assessment process was based on “expert review”, and panels read each submission to assess it individually:

“Just over 1,100 marketing outputs were submitted to the sub-panel … 70 per cent of these outputs being recognised as either world-leading or internationally excellent in terms of originality, significance and rigour … marketing outputs assessed as world-leading were published in over 35 different marketing and non-marketing journals. Three journals, namely the European Journal of Marketing [132], the Journal of Marketing Management [200], and Industrial Marketing Management [118], account for almost 40 per cent of the total submissions.” (Available from Research Excellence Framework 2014: Overview report by Main Panel C and Sub-panels 16 to 26, p.63. Figures in [ ] from our own analysis of the REF data).

REF2014 Impact Case Studies

In the 2014 REF, “impact is defined as an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia.” http://impact.ref.ac.uk/CaseStudies/FAQ.aspx

One of the ways of assessing this was through Impact Case Studies: “Each HEI submitted a selection of impact case studies for assessment in the REF. An impact case study is a four-page document, describing the impact of research undertaken within the submitting department. It also contains information about the research that underpins the impact that took place.“

JMM was referenced as a key output for impactful research in 10 case studies submitted to the Business and Management Studies Unit of Assessment in REF2014, and also mentioned by 1 additional case study. Impact types given were Cultural, Economic, Political and Societal. The cases and the relevant JMM articles are listed below:


Impact Case Study: Digital Signage for Shopping Malls and Retail Stores
Submitting Institution: Brunel University
Summary Impact Type: Cultural
JMM output:
Dennis C., Brakus J., & Alamanos, E. (2013). The wallpaper matters: digital signage as customer experience provider at the Harrods (London, UK) Department Store. Journal of Marketing Management, 29(3/4), 338-355. http://dx.doi.org/10.1080/0267257X.2013.766628.


Impact Case Study: SME Research in a European Union Convergence Region
Submitting Institution: Bangor University
Summary Impact Type: Economic
JMM outputs:
(1) Hanna, S., &  Rowley, J. (2011). Towards a strategic place brand management model. Journal of Marketing Management, 27 (5/6), 458-476. http://dx.doi.org/10.1080/02672571003683797
and
(2) Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B. (2012). Customer-perceived value in B2B relationships: A study of software customers. Journal of Marketing Management, 28 (7/8), 887-911. http://dx.doi.org/10.1080/0267257X.2012.698637


Impact Case Study: Informing and Influencing Policy in Financial Services
Submitting Institution: University of Nottingham
Summary Impact Type: Economic
JMM outputs:
(1) Devlin, J. F. (2007). Complex Services and Choice Criteria: An Example from the Life Assurance Market. Journal of Marketing Management, 23(7/8), 631-650 http://dx.doi.org/10.1362/026725707X229975
and
(2) Devlin, J. F. (2011). Evaluative Cues and Financial Services: The Effect of Consumer Knowledge. Journal of Marketing Management, 27(13/14), 1366-1377 http://dx.doi.org/10.1080/0267257X.2011.624533


Impact Case Study: Public Affairs Management
Submitting Institution: University of Chester
Summary Impact Type: Political
JMM output:
Baines, P. & Harris, P (2011). Marketing in the 2010 British General Election – Perspectives, Prospect and Practice. Journal of Marketing Management, 27(7/8)  647 – 655. http://dx.doi.org/ 10.1080/0267257X.2011.591916


Impact Case Study: Influencing business policy towards young people’s alcohol consumption
Submitting Institution: University of Birmingham
Summary Impact Type: Societal
JMM output:
Hackley, C., Bengry-Howell, A., Griffin, C., Mistral, W., Szmigin, I. & Hackley, R.A. (2013). Young Adults and `Binge’ Drinking: A Bakhtinian Analysis. Journal of Marketing Management. 29(7/8), 933-949. http://dx.doi.org/10.1080/0267257X.2012.729074


Impact Case Study: Shaping Town-Centre Policy and Strategy through Consumer-Based Research
Submitting Institution: Loughborough University
Summary Impact Type: Societal
JMM output:
Hart, C.A., Stachow, G.B., & Cadogan, J.W. (2013). Conceptualising town centre image and the customer experience. Journal of Marketing Management, 29(15/16), 1753-1781.  http://dx.doi.org/10.1080/0267257x.2013.800900


Impact Case Study: Young People and Alcohol Policy: Informing a Critical Evidence-based Debate that Challenges Popular Stereotypes
Submitting Institution: Royal Holloway, University of London
Summary Impact Type: Societal
JMM output:
Hackley, C., Bengry-Howell, A., Griffin, C., Mistral, W., Szmigin, I. & Hackley, R.A. (2013). Young Adults and `Binge’ Drinking: A Bakhtinian Analysis. Journal of Marketing Management. 29(7/8), 933-949. http://dx.doi.org/10.1080/0267257X.2012.729074


Impact Case Study: Case 2 – Enhancing SME Market Orientation within the Retail Supply Chain
Submitting Institution: University of Ulster
Summary Impact Type: Economic
JMM output:
Hutchinson, K., Quinn, B. & Alexander, N. (2005). The Internationalisation of Small to Medium Sized Retail Companies: Towards a Conceptual Framework. Journal of Marketing Management, 21(1/2), 149-179.  http://dx.doi.org/10.1362/0267257053166857


Impact Case Study: Supporting Town and City Centre Change
Submitting Institution: Manchester Metropolitan University
Summary Impact Type: Political
JMM output:
Warnaby, G., Bennison, D., Davies B.J. & Hughes, H., (2002). Marketing UK Towns and Cities as Shopping Destinations. Journal of Marketing Management, 18(9/10), 877-904. http://dx.doi.org/10.1362/0267257012930402


Impact Case Study: Evaluating regional food policy: Enhancing and embedding policy for the benefit of farming and food
Submitting Institution: Newcastle University
Summary Impact Type: Political
JMM output:
Tregear, A., & Ness, M. (2005). Discriminant analysis of consumer interest in buying locally produced foods. Journal of Marketing Management, 21(1/2), 19-35. http://dx.doi.org/ 10.1362/0267257053166811


JMM was also mentioned as one of the “top academic journals in management and applied sciences” citing another journal research output from this Impact Case Study: Informing Policy and Practice to Reduce Excessive and Underage Drinking.

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JMM Editorial Office

JMM Editorial Office

The Journal of Marketing Management (JMM) Editorial Office is based at Westburn Publishers Ltd. From 2010, Routledge, part of the Taylor & Francis Group, publish and distribute JMM. Westburn remains the owner of JMM, and continues to be responsible for the editorial process and policy of the Journal.

Disclaimer: Any views expressed in this posting are the views of the Author(s), and are not necessarily the views of the JMM Editors, Westburn Publishers Ltd. or Routledge, Taylor & Francis Group.