Blog - Page 4 of 8 - Journal of Marketing Management

Chalk image on a blackboard of a set of balanced scales, the left hand scale says 'change', the right hand scale says 'same'

Organizational ambidexterity: What is it and why should we care?

Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answers

17th April 2018

pile of yellow diagonal shaped road signs, each saying 'Internet Troll'

Online trolls: Understanding and managing there mischief

Maja Golf-Papez and Ekant Veer propose a definition of trolling that delineates trolling from other similar behaviour, and discuss how marketers should respond to it.

30th October 2017

Image of a Newton's cradle against an orange background. The ball in motion has text saying 'tweet' and the balls stationary at the bottom of the cradle saying 'retweet'.

Increasing Your Organisational Reach on Twitter

Soboleva et al. examine the Twitter practices of leading brands, investigating tweet features that make tweets more likely (or sometimes, less likely) to be retweeted.

3rd October 2017

Photograph of 2 people sitting on a bench with shopping bags at their feet.

I’m sad, therefore I shop. Is that bad?

Koles, Wells and Tadajewski review the development of research into compensatory consumption and introduce a conceptual distinction between compensation and compromise.

2nd October 2017

Photograph of an audience applauding, focussing on clapping hands.

Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

2nd October 2017

photograph of a security camera in the foreground with a blurred image of a retail store in the background

Deterring deviant consumer behaviour

Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim

22nd August 2017

Photograph of students sitting in an atrium using different kinds of media devices

Marketing higher education: utilising student-generated social media data

Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.

11th July 2017

White background with a thought bubble made up of lots of small multicoloured icons of people's heads

Crowdsourcing – no substitute for old school market research

Richard Gruner discusses his research with Damien Power into whether crowdsourcing can replace more traditional methods of market research.

30th June 2017

Photograph of the arm of a supermarket shopper holding up a plastic milk bottle as if to read the contents

It’s just like milk, but different!

Christian Fuentes & Maria Fuentes discuss how marketing is used to construct a mass market for an alternative vegan milk substitute.

7th June 2017

Illustration of a man with his arms outstretched, standing between two giant boxing gloves

Corporate conflict management on social media

Denitsa Dineva, Jan Breitsohl and Brian Garrod look at how firms manage consumer conflicts in their brand fan pages on Facebook.

30th May 2017

Illustration on a red background of a hand holding a mobile device showing a trashcan icon, with the word 'Delete?' in a speech bubble

Why do firms delete brands?

Purvi Shah investigates why firms delete brands from their portfolios, finding both financial and non-financial reasons.

11th May 2017

Photograph of group of black and white calves standing in a field

Making a market for male dairy calves

Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.

1st May 2017

Category: Blog

Organizational ambidexterity: What is it and why should we care?

Online trolls: Understanding and managing there mischief

Increasing Your Organisational Reach on Twitter

I’m sad, therefore I shop. Is that bad?

Engaging the Audience through Videography as Performance

Deterring deviant consumer behaviour

Marketing higher education: utilising student-generated social media data

Crowdsourcing – no substitute for old school market research

It’s just like milk, but different!

Corporate conflict management on social media

Why do firms delete brands?

Making a market for male dairy calves