Special Issue: Transformative Consumer Research: Taking the TCR Movement Global
Journal of Marketing Management, Volume 30, 2014, Issue 17-18

Editorial: Introduction to the special issue on transformative consumer research: taking the TCR movement global
Nil Özçağlar-Toulouse & James E. Burroughs

The discourses of marketing and development: towards ‘critical transformative marketing research’
Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza & Johanna Moisander
“In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting the links between US ‘exceptionalism’, ‘Manifest Destiny’ and modernisation theory, demonstrating the confluence of US perspectives and experiences in articulations and understandings of the contributions of marketing practice and consumer research to society. Our narrative subsequently engages with the rise of social marketing (1960s-) and finally TCR (2006-). We move beyond calls for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach …” Read more >

The experience of risk in families: conceptualisations and implications for transformative consumer research
Simone Pettigrew, Laurel Anderson, Wendy Boland, Valérie-Inés de La Ville, ’Ilaisaane M.E. Fifita, Marie-Hélène Fosse-Gomez, Marie Kindt, Laura Luukkanen, Ingrid Martin, Lucie K. Ozanne, Dante M. Pirouz, Andrea Prothero & Tony Stovall
“Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions …” Read more >

Moralities in food and health research
Søren Askegaard, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell, Daniele Mathras, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh & Carolina Werle
“Society has imposed strict rules about what constitutes a ‘good’ or a ‘bad’ food and ‘right’ or ‘wrong’ eating behaviour at least since antiquity. Today, the moral discourse of what we should and should not eat is perhaps stronger than ever, and it informs consumers, researchers and policy-makers about what we all should consume, research and regulate. We propose four types of moralities, underlying sets of moral assumptions, that orient the contemporary discourses of food and health …” Read more >

Poverty in consumer culture: towards a transformative social representation
Kathy Hamilton, Maria G. Piacentini, Emma Banister, Andres Barrios, Christopher P. Blocker, Catherine A. Coleman, Ahmet Ekici, Hélène Gorge, Martina Hutton, Françoise Passerard & Bige Saatcioglu
“In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty …” Read more >

Materialism: the good, the bad, and the ugly
L. J. Shrum, Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield
“Materialism has a generally held connotation that is associated with character deficiencies, self-centeredness, and unhappiness, and most extant research views materialism as having a negative influence on well-being. In this article, we review and synthesise research that supports both positive and negative outcomes of behaviours associated with materialism …” Read more >

Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti, Aliakbar Jafari, Wided Batat, Aurelie Broeckerhoff, Ayla Özhan Dedeoglu, Catherine Demangeot, Eva Kipnis, Andrew Lindridge, Lisa Peñaloza, Chris Pullig, Fatima Regany, Elif Ustundagli & Michelle F. Weinberger
“Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective well-being …” Read more >

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