Wearables aren’t just for Christmas

Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.

Read more
Share

The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

Read more
Share