Tag: videography

Presenting Marketing Differently

JMM Special Issue: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. Guest Editors: Jack Coffin and Tim Hill.

Read more

How to submit a Video-Article to JMM

This blog summarises our recommendations for video submissions to Journal of Marketing Management.

Read more

Screening Marketing: Videography and the Expanding Horizons of Filmic Research

JMM Special Issue: Screening Marketing: Videography and the Expanding Horizons of Filmic Research. Guest Editors: Joonas Rokka, Joel Hietanen & Douglas Brownlie.

Read more

What can binge-watching tell us about escapism?

Scott Jones, James Cronin and Maria Piacentini use videography to conduct a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, exploring what they consider to be the “extended frontiers” of escapism.

Read more

Five reasons why Game of Thrones satisfies our needs

Tom van Laer discusses his research with Luca Visconti & Stephanie Feiereisen into the need for narrative, finding five motivations for consuming stories varying from Game of Thrones specifically to other books, documentaries and films, to paintings and frescos, to music and novels.

Read more

Anti-consumption in crisis

Andreas Chatzidakis and Pauline Maclaran discuss their collaborative videography about Skoros, an anti-consumerist collective in Athens, Greece.

Read more

Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

Read more