Tag: value
Keep it a secret!
Aïda Mimouni Chaabane and Virginie Pez investigate how the difference in the number and nature of rewards allocated to specific levels in a hierarchical loyalty programme affects customers in different tiers.
Read moreDigitally enabled value co-creation at the bottom of the pyramid
JMM Special Issue: Digitally enabled value co-creation at the bottom of the pyramid. Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.
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