Tag: theory

Understanding how and why people change

Sharyn Rundle-Thiele and Patricia David discuss their research with Willmott, Pang, Eagle and Hay, investigating how new methods and more robust research designs that track individual people over time help us to learn why some people change behaviour and why others don’t.

Read more
Share
Word 'Marketing' written in black on a white background with a magnifying glass above it

“The State of the Art” in Marketing Theory and Practice

A Special Issue of articles and commentaries discussing the “The State of the Art” in Marketing Theory and Practice

Read more
Share
multiple small globes

Advancing Theory and Research in Strategic Social Marketing

The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.

Read more
Share
Word 'gender' spelled out in alphabet blocks

Theorising Gender and Gendering Theory in Marketing and Consumer Research

The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.

Read more
Share