Solving sustainability with animism

Eric Arnould suggests that interdisciplinary science can develop animist principles to help us resolve the challenge of sustainability.

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Children and young people: Opportunities and tensions for sustainability marketing

JMM Special Issue: Children and young people: Opportunities and tensions for sustainability marketing. Guest Editors: Pallavi Singh, Claudia E. Henninger, Caroline J. Oates, Nicki Newman & Panayiota J. Alevizou

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Creative experiences of sharing used children’s clothing

Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.

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It’s just like milk, but different!

Christian Fuentes & Maria Fuentes discuss how marketing is used to construct a mass market for an alternative vegan milk substitute.

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Taste the Waste: Normalisation strategies for sustainable challenges

Johanna Gollnhofer looks at how the recovery, distribution and consumption of food waste have become normalised, attaching positive meaning to desirable sustainable practices.

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How do celebrity chef campaigns motivate change?

Gillian Hopkinson & James Cronin discuss their work on the impact of the celebrity chef campaign, focussing on Hugh Fearnley-Whittingstall’s ‘Fish Fight’

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Sustainable consumption: activism, innovation and brands

The 2015 JMM Special Issue on Sustainable Consumption: Activism, Innovation and Brands. Guest Edited by Pierre McDonagh & Diane M. Martin.

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