Tag: social marketing

Critical Social Marketing: Towards Emancipation

JMM Special Issue: Critical Social Marketing: Towards Emancipation. Guest Editors: Ross Gordon, Fiona Spotswood & Sally Dibb.

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Understanding how and why people change

Sharyn Rundle-Thiele and Patricia David discuss their research with Willmott, Pang, Eagle and Hay, investigating how new methods and more robust research designs that track individual people over time help us to learn why some people change behaviour and why others don’t.

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How can social marketers motivate support?

Jane Summers and Jessica Summers discuss how to motivate people to support a cause or an issue that does not directly affect them.

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Advancing Theory and Research in Strategic Social Marketing

The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.

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Editors’ Choice Articles: Fashion & Luxury, Social Marketing, Social Media

Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Fashion and Luxury, Social Marketing and Social Media.

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