Servant, friend, or master?

Schweitzer, Belk, Jordan & Ortner discuss their research into consumer relationships with voice controlled smart assistants (VCSAs).

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The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

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