Why should we care about the flow of products through experiences?

Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.

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Can we trust consumer reviews of pilgrimage sites?

Tom van Laer & Elif Izberk-Bilgin explore how consumers communicate the spiritual and material aspects of pilgrimage experiences by examining over 800 online consumer reviews of the most sacred pilgrimage sites of the world’s major five faith groups.

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