Tag: performativity

Photograph of an audience applauding, focussing on clapping hands.

Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

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Theory and practice written on chalkboard

Exploring the performativity of marketing: theories, practices and devices

The 2015 JMM Special Issue on Exploring the Performativity of Marketing: Theories, Practices and Devices, Guest Edited by Katy Mason, Hans Kjellberg & Johan Hagberg.

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