New marketing theories and practices emerging from innovations in the culture and tourism sectors

JMM Special Issue: New marketing theories and practices emerging from innovations in the culture and tourism sectors. Guest Editors: Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr

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Contemporary Issues in Museums and Heritage Marketing Management

The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.

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