Exploring the Luxury Experience and Luxury Experience Management

JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan

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Contemporary Issues in Museums and Heritage Marketing Management

The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.

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Key Issues in Marketing Management Book Series

The Key Issues in Marketing Management book series, published by Routledge, contains a wide range of the JMM’s special issues

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