Tag: luxury

Exploring the Luxury Experience and Luxury Experience Management

JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan

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Using controversial celebrities as endorsers for luxury fashion brands

François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.

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Editors’ Choice Articles: Fashion & Luxury, Social Marketing, Social Media

Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Fashion and Luxury, Social Marketing and Social Media.

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