The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

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The dark side of the Internet-of-Things

The Internet-of-Things (IoT) is developing quickly. In this post, Bang Nguyen and Lyndon Simkin identify several important issues, or dark sides, that IoT providers should be taking into consideration.

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