Tag: internet-of-things

close up photo of a runner tying their shoelace with a fitness wearable on their wrist

Wearables aren’t just for Christmas

Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.

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The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

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The dark side of the Internet-of-Things

The Internet-of-Things (IoT) is developing quickly. In this post, Bang Nguyen and Lyndon Simkin identify several important issues, or dark sides, that IoT providers should be taking into consideration.

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