Heritage-based museums: how to create an authentic experience from scratch?
Derbaix and Gombault explore how visiting a heritage-based attraction (Cézanne’s studio) becomes an authentic experience through consumer’s imaginative processes.Read more
Contemporary Issues in Museums and Heritage Marketing Management
The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.Read more