Heritage-based museums: how to create an authentic experience from scratch?

Derbaix and Gombault explore how visiting a heritage-based attraction (Cézanne’s studio) becomes an authentic experience through consumer’s imaginative processes.

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Contemporary Issues in Museums and Heritage Marketing Management

The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.

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