food Archives - Journal of Marketing Management

The Question of ‘Alternatives’ within Food and Drink Markets and Marketing

JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang

10th July 2017

Photograph of group of black and white calves standing in a field

Making a market for male dairy calves

Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.

1st May 2017

Tag: food

The Question of ‘Alternatives’ within Food and Drink Markets and Marketing

Making a market for male dairy calves