Using controversial celebrities as endorsers for luxury fashion brands

François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.

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The power of aesthetics in retailing

John Murray, Christoph Teller and Jonathan Elms examine how consumers perceive store designs and the effectiveness of retailers’ efforts to create attractive store atmospheres.

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Creative experiences of sharing used children’s clothing

Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.

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Editors’ Choice Articles: Fashion & Luxury, Social Marketing, Social Media

Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Fashion and Luxury, Social Marketing and Social Media.

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