Tag: fashion
Using controversial celebrities as endorsers for luxury fashion brands
François Carrillat & Anne-Maree O’Rourke, along with their co-author Catherine Plourde, investigate whether a negatively publicised celebrity endorser can lead to favourable brand attitudes toward a luxury fashion product.
Read moreThe power of aesthetics in retailing
John Murray, Christoph Teller and Jonathan Elms examine how consumers perceive store designs and the effectiveness of retailers’ efforts to create attractive store atmospheres.
Read moreCreative experiences of sharing used children’s clothing
Elaine Ritch explores how consumers bypass retailers and embrace second hand redistribution markets for children’s clothing.
Read moreEditors’ Choice Articles: Fashion & Luxury, Social Marketing, Social Media
Articles picked by the Editors of JMM to highlight examples of original and thought-provoking research in the areas of Fashion and Luxury, Social Marketing and Social Media.
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