Tag: experience
Exploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan
Read moreWhy should we care about the flow of products through experiences?
Taking products into and outside touristic sites can have deeper meanings according to research developed by Jannsen Santana and Delane Botelho.
Read moreHeritage-based museums: how to create an authentic experience from scratch?
Derbaix and Gombault explore how visiting a heritage-based attraction (Cézanne’s studio) becomes an authentic experience through consumer’s imaginative processes.
Read moreHandbags or travel bags?
Mittal & Sundie discuss their research, which found that adults who experienced unpredictable and harsh childhood environments may have a decreased propensity to consume novel experiences in adulthood.
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