Tag: deviant consumer behaviour

photograph of a security camera in the foreground with a blurred image of a retail store in the background

Deterring deviant consumer behaviour

Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim

Read more
Share
hand drawing a line in sand

Where do consumers draw the line?

Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.

Read more
Share