Tag: deviant consumer behaviour
Deterring deviant consumer behaviour
Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim
Read moreWhere do consumers draw the line?
Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.
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