Tag: Customer
What makes a customer ‘good’?
Ana Canhoto discusses her research with Sally Dibb, looking at how firm-related factors determine lending thresholds and shape who is, or is not, a creditworthy customer.
Read moreThe Customer Engagement Ecosystem
Ewa Maslowska, Edward C. Malthouse & Tom Collinger propose a new customer engagement model — the customer engagement ecosystem.
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